Search engine optimisation
Increase traffic to your website, by organically ranking in the top spots of search engine results pages, for the terms that have a significant impact on your company’s bottom line.
SEO Explained
SEO is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs).
This involves various techniques that are all aimed at increasing organic (non-paid) traffic to the website.
SEO helps your website meet your audience's needs and makes sure search engines lead users to your site when they search for relevant terms.
Benefits of SEO
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SEO helps to improve your website's visibility in search engine results, leading to a higher click-through rate and more organic (unpaid) traffic. By optimising your site's content and structure, you attract users actively searching for information related to your products or services.
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With effective SEO strategies, your brand gains exposure to a wider audience, strengthening brand awareness and recognition. Ranking higher in search results also establishes credibility and trust with potential customers.
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SEO involves optimising website speed, mobile-friendliness, and overall usability, enhancing the user experience. A seamless and user-friendly website not only satisfies visitors but also improves your search engine rankings.
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Targeted traffic from SEO tends to have higher conversion rates, as these users are actively seeking information related to your products or services. By delivering relevant content, attracting high-intent users, and generating marketing-qualified leads, SEO drives more conversions and sales.
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Compared to paid advertising, SEO offers long-term benefits at a lower cost. Once your website ranks well for relevant keywords, you continue to receive organic traffic without ongoing ad spend, making SEO a cost-effective marketing strategy.
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In today's digital landscape, SEO is essential for gaining a competitive advantage. By outranking industry rivals in search results, you gain a competitive edge, attracting more leads and customers while solidifying your position in the market.
Solutions:
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Technical SEO audit
Receive an in-depth technical SEO audit for an insightful analysis of your website's performance. Our audit identifies areas for improvement and provides tailored solutions to enhance your site's speed and technical output, to ensure search engines rank it higher.
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On page optimisation
Enhance your website for both search engines and site visitors through on-page optimisation. We refine page elements such as headings, copy and links, to ensure search engine crawlers correctly pick up on relevant and important keywords, improving search engine ranking.
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UX & CRO
Boost your website’s usability, with a focus on increasing conversion rates aligned with your business objectives. Improving website usability, navigation, and design not only boosts user satisfaction but also positively impacts search engine rankings and overall website performance.
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Keyword strategy
Target low-competition, high-intent keyword opportunities, identified by Ducie’s intuitive technology. Identify the core keywords that present the greatest opportunity, and build out your wider digital strategy around them.
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Ecommerce
Optimising for ecommerce can be time-consuming, given how many products may be listed at one time, and the specifications that customers may search by. We help to understand how customers are trying to find your products, and are experts in driving traffic to product pages.
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Local SEO
Elevate your local online presence with our tailored local SEO services. From optimizing Google My Business listings to enhancing local keywords and citations, we ensure your business stands out in local search results, driving increased visibility and customer engagement.
why ducie for SEO?
Data-driven, unique approach
Our unique algorithm has been built on of a substantial amount of external advertising data, leverages further data that has been carefully curated and compiled in-house, and taps into AI to further enhance results. We understand the key metrics that enable us to identify unique, low-competition, fruitful opportunities, and how to manipulate them with precision.
Personal touch
Although technology is at the heart of what we do, we also value human interaction and client relationships extremely highly. You’ll have a dedicated account manager and regular campaign review meetings. We’ll always be available to answer questions and work with you, not just for you.
Sector agnostic expertise
Our expertise ranges from B2B, to B2C, to DTC, to B2B2C across a wide range of industries. We’ve had replicable success in SaaS, manufacturing and travel and tourism. We even have in-house, client-side and agency-side experience to lean on, enabling us to relate to our customers and have a true understanding what they’re looking to achieve and why.
Built for small businesses
Our business model was conceptualised as a result of years of success and hardships working for, and with, start-ups and SMBs. We understand budgetary, resource and competitive restrictions, and have been able to forge a clear path to success that we wanted to bring to market. Our technology ultimately provides a low-cost, low-competition solution to do just that.
The extra mile
When it comes to campaigns, we don’t just set and forget. We also do way more than create campaigns and ensure ongoing optimisation. We will collaborate with you and your company to guarantee you achieve the concrete digital expansion you desire.
KPI focussed
We prioritise the objectives that are most important to both you and your business. We won’t focus on top-level stats that mean little to nothing in the grand scheme of things and do little other than mask the actual impact of digital campaigns. Instead, we focus on strategies that align with your company roadmap and the milestones you’re looking to achieve.