- SEO AGENCY - UK
SEO built for the way people search now.
Ranking on Google is harder than it has ever been - and search itself is changing fast. We build SEO strategies that earn authority in traditional search, AI Overviews, and answer engines all at once.
116%
Avg. organic traffic increase for clients in 2025
2.5x
Avg. increase in organic searcn visibility
60%
Avg. reduction in blended CPL when implemented alongside PPC
SEO that works today and stays ahead of tomorrow.
300%+
Avg. organic lead growth for clients in 2025
WHAT WE DO
Most SEO agencies are still optimising for the version of Google that existed three years ago. We build strategies for the search landscape as it actually is - and where it is heading.
That means strong technical foundations, keyword strategies grounded in real search intent, and content built to earn authority. But it also means thinking beyond the ten blue links. AI Overviews now appear in the majority of searches. ChatGPT, Perplexity, and Gemini are answering questions your customers used to Google. We make sure your business is visible across all of it.
We do not chase rankings for their own sake. Every decision is tied to what actually moves your business forward - qualified traffic, leads, and revenue.
• The modern search layer: GEO, AEO, and LLM optimisation are not separate services - they are built into how we approach every SEO engagement. Structured data, E-E-A-T signals, and citability are standard parts of our work, not extras.
Technical SEO
Site architecture, Core Web Vitals, crawlability, indexation, and schema implementation. The foundation everything else depends on - and the thing most agencies get wrong.
Keyword Research & Strategy
AI-powered keyword research that surfaces the high-intent, lower-competition opportunities your competitors have overlooked. Mapped to your commercial goals, not just search volume.
Content Strategy & Creation
Content that earns authority and answers the questions your customers are actually asking - structured for both human readers and AI extraction. Built around topical clusters, not one-off articles.
Local SEO
NEW
Hyperlocal strategies for businesses that serve specific geographies. Location-optimised pages, Google Business Profile management, and citation building that drives real footfall and enquiries.
E-E-A-T & Schema
Experience, Expertise, Authoritativeness, and Trust signals that tell both Google and AI engines your content is worth citing. Structured data that makes your pages machine-readable as well as human-readable.
THE MODERN SEARCH LAYER
Search has changed.
Our approach has too.
Traditional SEO gets you ranked. Modern SEO gets you cited. The distinction matters because 69% of Google searches are now zero-click - the answer is surfaced directly, often by AI. We build for both.
FOUNDATION
ALWAYS INCLUDED
Technical SEO
Site speed, crawl architecture, Core Web Vitals, canonical structure, and indexation. Without this, nothing else works. We audit, fix, and maintain the technical layer so algorithms can find and trust your content.
FOUNDATION
ALWAYS INCLUDED
On-page optimisation
Title tags, meta descriptions, heading structure, internal linking, and content quality signals. Ensures every page sends the right signals to search engines about what it covers and who it's for.
FOUNDATION
ALWAYS INCLUDED
Keyword & intent mapping
AI-powered research that maps search intent across the full customer journey - not just high-volume terms, but the specific queries that indicate purchase readiness for your audience.
AUTHORITY
Content strategy
Topical authority built through structured content clusters. Each piece serves a specific intent, earns internal equity, and contributes to the overall authority signals the algorithm rewards.
AUTHORITY
E-E-A-T signals
Experience, Expertise, Authoritativeness, and Trust are the factors Google uses to assess content quality - and AI engines use to decide what to cite. We build them deliberately, not accidentally.
AUTHORITY
Local SEO
For businesses serving specific geographies, local search is its own discipline. We combine location-specific pages, Google Business Profile, and citation building into a coherent local strategy.
The AI search layer
Search is no longer just Google. ChatGPT serves 800 million users weekly. Perplexity processes over 100 million queries a week. Google's own AI Overviews appear on the majority of searches. The businesses that show up in these answers will have a compounding advantage over those that don't.
We build AEO and GEO considerations into every SEO engagement - structured data, schema markup, question-led content formats, and E-E-A-T signals that make your content the source AI engines reach for. Not as a separate service. As part of how we work.
HOW WE WORK
Strategy first. Always.
01
Audit and benchmark
A full technical and content audit to understand exactly where you stand. Crawl health, keyword gaps, competitor analysis, and a baseline for every metric that matters - including AI search visibility.
02
Strategy mapping
Keyword strategy, content architecture, and a technical roadmap built around your commercial objectives. We prioritise the work that will move the needle fastest, not the work that fills a monthly report.
03
Build and optimise
Technical fixes, on-page optimisation, content delivery, and schema implementation - executed in a prioritised order that compounds. Every piece of work builds on the last.
04
Measure and grow
Monthly reporting tied to business outcomes - not just rankings. We track traditional organic performance alongside AI search visibility, so you can see the full picture of where your brand appears.
RESULTS
SEO that changes businesses, not just rankings.
TATTON FENCING - LOCAL SEO
300%+ lead growth. A local business that went national.
Tatton Fencing had real ambition but a modest budget. We built a hyperlocal SEO strategy targeting a 35-mile radius - location-optimised pages for dozens of towns, deep keyword research across every fencing style, and a content structure that gave the algorithm exactly what it needed. Supported by top-of-funnel Meta campaigns and paid search for larger projects, the results transformed the business.
300%+
300%+
National
Lead volume growth
Blended ROI increase
Business expansion
Paid Search
Local SEO
Meta Ads
Content
HUTCHI - B2B TECH / SITE MIGRATION
Zero traffic loss. Rapid growth. A textbook migration.
When a 500+ employee B2B technology business rebranded and migrated their site, they needed to protect years of organic authority. We managed the full SEO transition - redirect mapping, keyword strategy, content architecture, schema, site structure, and technical SEO. The previous site had failed Core Web Vitals. The new site passed perfectly. Organic traffic was preserved at launch and grew rapidly in the months that followed.
0
Core Web Vitals failures
100%
Rapid
Traffic preserved
Post-migration growth
Local SEO
Meta Ads
Content
Paid Search
WHY DUCIE
What modern SEO looks like versus the old playbook
Ducie
Most agencies
Optimised for AI Overviews, ChatGPT & Perplexity
AI-powered keyword research
E-E-A-T and schema as standard
What to look for
Reporting tied to revenue, not just rankings
Strategy built around your goals
Transparent, consistent communication
✓ Built into every engagement
✓ Surfaces opportunities others miss
✓ Citability baked into every page
✓ Leads, revenue, and organic visibility
✓ Tailored to your stage and objectives
✓ Monthly reviews, no jargon
× Still optimising for 2020's Google
× Manual research, high-volume chasing
× Optional extras on higher-tier packages
× Ranking reports that don't show ROI
× Same template for every client
× Reports that obscure more than they reveal
FREQUENTLY ASKED QUESTIONS
The SEO questions worth asking before you hire anyone.
How long does SEO take to work?
Meaningful results typically start to appear within 3-6 months, with significant growth at the 6-12 month mark. Technical fixes can show impact faster. Content and authority building compounds over time. Any agency promising page one rankings in 30 days is either misleading you or using tactics that will eventually cause harm.
What is the difference between SEO and AEO?
SEO optimises your content to rank in traditional search results. AEO (Answer Engine Optimisation) optimises your content to be cited in AI-generated answers - in Google AI Overviews, ChatGPT, Perplexity, and similar platforms. They are complementary: strong SEO foundations make AEO more effective. We build both into every engagement.
Will SEO still matter now that AI is changing search?
Yes - and arguably more than ever. AI answer engines pull from well-optimised, authoritative web content. Good SEO is what makes your content discoverable and citeable by both traditional search engines and AI platforms. The tactics have evolved, but the underlying principle - earn trust and authority in your subject area - has not.
What does a Ducie SEO engagement include?
Every engagement starts with a full technical and content audit, keyword strategy, and a prioritised roadmap. From there, ongoing work covers technical maintenance, on-page optimisation, content strategy, and AI search visibility - scaled to your budget and goals. We do not lock you into one-size-fits-all packages.
How do you measure SEO success?
Rankings are a useful signal but not the goal. We track organic traffic growth, keyword visibility, lead volume from organic search, and revenue contribution. For clients investing in AI search, we also track brand mentions and citations across major AI platforms. You always know what your SEO spend is actually generating.
Do you do link building?
We focus on building authority through content quality, E-E-A-T signals, and technical excellence - the factors that earn natural links over time and that AI engines use to assess credibility. We do not run link schemes or buy links. Where outreach is appropriate, we pursue editorial placements with genuinely relevant, high-authority publications.
Ready to take your
organic growth seriously?
Book a free 30-minute strategy call. We will look at where you stand in search, what is holding you back, and what a realistic growth plan looks like for your business.
FREE STRATEGY CALL