Paid social

Reach your target audience effectively and maximize brand visibility with our paid social media services. Leverage precise targeting, engaging content, and measurable results to drive growth and achieve your marketing objectives efficiently.

Why advertise on social media?

Paid social media's precision in targeting specific audiences based on interests, behaviors, and demographics is unparalleled, due to the extensive use of social media platforms.

Almost everyone, regardless of age or background, is active on at least one platform, ensuring broad reach and effective targeted advertising across platforms like Facebook, Instagram, Twitter, and LinkedIn.

Benefits of paid social

  • Social media advertising boosts brand visibility by reaching a wide audience across platforms, ensuring increased awareness among potential customers through targeted and engaging campaigns.

  • Social media advertising allows precise targeting based on demographics, interests, and behaviors, ensuring your ads reach the right audience, maximising relevance and engagement for better campaign performance.

  • Social media advertising offers cost-effective solutions compared to traditional marketing channels, allowing businesses of all sizes to run targeted campaigns within budget constraints, ensuring efficient allocation of resources for maximum ROI.

  • Social media advertising facilitates direct interaction with customers, fostering engagement through comments, likes, shares, and messages, enabling businesses to build relationships, gather feedback, and provide personalized experiences for improved customer satisfaction.

  • Social media advertising provides detailed analytics and performance metrics, allowing businesses to track campaign success in real-time, measure key performance indicators such as reach, engagement, and conversions, and optimize strategies for better results.

  • Social media advertising helps cultivate brand loyalty by consistently engaging with customers, delivering valuable content, and providing exceptional customer service, leading to increased advocacy and word-of-mouth recommendations, strengthening brand reputation and trust.

Solutions:

  • Facebook/Instagram

    Advertising on Facebook and Instagram allows precise targeting based on demographics, interests, and behaviors. With a vast user base, your ads can reach a wide audience, driving engagement, leads, and sales effectively.

  • LinkedIn

    Advertising on LinkedIn enables you to reach a professional audience based on job title, industry, and skills. This platform is ideal for B2B marketing, driving brand awareness, lead generation, and recruitment efforts.

  • Pinterest

    Advertising on Pinterest allows you to reach users actively seeking inspiration and ideas. With visually appealing ads, you can drive traffic, sales, and brand awareness among users planning purchases and exploring new interests.

  • Twitter

    Advertising on Twitter offers real-time engagement with a global audience. You can target users based on interests, hashtags, and demographics, driving conversations, website traffic, and brand visibility effectively.

  • TikTok

    Advertising on TikTok engages a younger, highly active audience through creative, short-form video content. With innovative ad formats and targeting options, you can drive brand awareness, engagement, and conversions effectively in a rapidly growing platform.

Get in touch

Why Ducie for SEO?

Data-driven, unique approach

Our unique algorithm has been built on of a substantial amount of external advertising data, leverages further data that has been carefully curated and compiled in-house, and taps into AI to further enhance results. We understand the key metrics that enable us to identify unique, low-competition, fruitful opportunities, and how to manipulate them with precision.

Personal touch

Although technology is at the heart of what we do, we also value human interaction and client relationships extremely highly. You’ll have a dedicated account manager and regular campaign review meetings. We’ll always be available to answer questions and work with you, not just for you.

Sector agnostic expertise

Our expertise ranges from B2B, to B2C, to DTC, to B2B2C across a wide range of industries. We’ve had replicable success in SaaS, manufacturing and travel and tourism. We even have in-house, client-side and agency-side experience to lean on, enabling us to relate to our customers and have a true understanding what they’re looking to achieve and why.

Built for small businesses

Our business model was conceptualised as a result of years of success and hardships working for, and with, start-ups and SMBs. We understand budgetary, resource and competitive restrictions, and have been able to forge a clear path to success that we wanted to bring to market. Our technology ultimately provides a low-cost, low-competition solution to do just that.

The extra mile

When it comes to campaigns, we don’t just set and forget. We also do way more than create campaigns and ensure ongoing optimisation. We will collaborate with you and your company to guarantee you achieve the concrete digital expansion you desire.

KPI focussed

We prioritise the objectives that are most important to both you and your business. We won’t focus on top-level stats that mean little to nothing in the grand scheme of things and do little other than mask the actual impact of digital campaigns. Instead, we focus on strategies that align with your company roadmap and the milestones you’re looking to achieve.