Pay-per-click
Boost your organisation’s digital presence and online capabilities with tailored, data-driven PPC strategies curated by experts.
Benefits of ppc
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Generate high-quality traffic to your site, at scale. There’s no reason to compromise quality for quantity, as we’re defining the terms that users are searching and they’re browsing.
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Identify, understand, and reach your target market, with bespoke, impactful advertising.
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Make sure your product our service is visible to potential customers when they’re in the market, on the one platform that they’re extremely reliant upon.
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Raise brand awareness and get your message out to the masses. Tell your target audience what they didn’t know they needed, and make sure your business is front of mind when they’re ready to pull the trigger.
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Market to your existing customer base and target previous site visitors. Reach those who are already familiar with your brand, sitting at the bottom of the funnel and just need a helping hand over the line.
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Ensure continuous campaign improvement and sustained growth. Get clear, regular reports based on highly tangible results with actionable insights.
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Benefit from an immediate impact, and get your ads to the top of Google search results in no time. Once you see a return on ad spend, scale up for a bigger impact on your bottom line.
Simplifying complexity
Our unique approach relies on a complex, intuitive algorithm and leverages a vast amount of advertising data to provide a simple solution and clear pay-per-click strategy.
We use pioneering technology and utilise AI to optimise campaign performance, but provide a bespoke, personal service.
Solutions:
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Paid search
Leverage the power of Google Search with our data-driven approach. Target high-intent users based on their search terms, always ensuring relevancy and desire. Make sure you’re always there when your target market is looking for you, even if they don’t know it.
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Display
Elevate your brand's visibility with our display advertising services. Harness the power of creativity to craft visually captivating ads while maximising value for money. Reach your target audience effectively and drive conversions with our cost-effective display advertising solutions.
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Shopping
Unlock the full potential of your ecommerce business with our Google Shopping services. Showcase your products to millions of potential customers, increase visibility, and drive sales. Let us optimise your campaigns for maximum ROI and business growth.
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Keyword strategy
Harness Ducie’s pioneering algorithm which allows you to uncover low-competition, bottom-of-funnel keyword opportunities. Build out your PPC campaigns around them, and incorporate them into your wider marketing strategy too.
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Remarketing
Opt for remarketing to guide existing users to the point of conversion. Ducie employs an omni-channel strategy that effectively nurtures first time visitors to the point of sale, through precise and impactful remarketing techniques.
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Product feed management
Boost your online sales potential with expert product feed optimisation services. Enhance product visibility, increase click-through rates, and drive conversions across multiple platforms.
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Lead generation
Generate leads, book appointments, build out your pipeline, grow your contact database and increase your end-user knowledge with multi-channel lead generation and customer acquisition services.
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Video advertising
Engage audiences across YouTube and the Google Display Network with captivating video content. From product showcases to brand storytelling, our strategic targeting and creative expertise ensure maximum impact.
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Audit, strategy & reporting
Utilise our expertise for one-off audit and strategy services. Troubleshoot account issues, uncover opportunities and fine-tweak your campaigns to ensure maximum return on spend.
why ducie for ppc?
Data-driven, unique approach
Our unique algorithm has been built on of a substantial amount of external advertising data, leverages further data that has been carefully curated and compiled in-house, and taps into AI to further enhance results. We understand the key metrics that enable us to identify unique, low-competition, fruitful opportunities, and how to manipulate them with precision.
Personal touch
Although technology is at the heart of what we do, we also value human interaction and client relationships extremely highly. You’ll have a dedicated account manager and regular campaign review meetings. We’ll always be available to answer questions and work with you, not just for you.
Sector agnostic expertise
Our expertise ranges from B2B, to B2C, to DTC, to B2B2C across a wide range of industries. We’ve had replicable success in SaaS, manufacturing and travel and tourism. We even have in-house, client-side and agency-side experience to lean on, enabling us to relate to our customers and have a true understanding what they’re looking to achieve and why.
Built for small businesses
Our business model was conceptualised as a result of years of success and hardships working for, and with, start-ups and SMBs. We understand budgetary, resource and competitive restrictions, and have been able to forge a clear path to success that we wanted to bring to market. Our technology ultimately provides a low-cost, low-competition solution to do just that.
The extra mile
When it comes to campaigns, we don’t just set and forget. We also do way more than create campaigns and ensure ongoing optimisation. We will collaborate with you and your company to guarantee you achieve the concrete digital expansion you desire.
KPI focussed
We prioritise the objectives that are most important to both you and your business. We won’t focus on top-level stats that mean little to nothing in the grand scheme of things and do little other than mask the actual impact of digital campaigns. Instead, we focus on strategies that align with your company roadmap and the milestones you’re looking to achieve.